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To Pay or Not to Pay for Professional
SEO Services
by Matthias V. Pupillo
All websites need to be professionally search engine optimized
(SEO). It is one of the most overlooked services even though
it is one of the most needed and critical to a successful
website. Without professional search engine optimization a
website can not receive free search engine traffic. Another
reason a web designer must select a professional seo company
is because of the nature of search, an amateur can not keep
up with all of the changes. Finally, the cost of professional
search engine optimization is much less over the long run
than marketing a website. All web site owners need to hire
a professional search engine optimizer.
The stats of how many visitors come to most websites from
the search engines varies from 50 – 90% depending on
whom you ask. Although people may argue how many visitors
come from search, the fact remains that no website can survive
without that free traffic. A website owner really needs to
focus on making their site spider-able by search engines or
face the daunting task of attracting visitors to their site.
A company that offers professional search services is a must
find for anyone running a website.
Search engine optimization is a lot like the Olympics. In
the beginning, amateurs had a pretty good shot at winning
a medal. As in the Olympics, those days are long gone. In
the beginning of search almost all websites were search engine
optimized. There where only so many ways to build a website.
Today there are limitless combinations of technologies to
build a website. Some are very friendly for search engines.
Others, like flash and frames, are so far from friendly that
they down right just don’t get along. There is almost
no way for a web designer to allow time to follow what technologies
are "search" friendly. The industry changes every
day. That is why a website owner or webmaster must hire a
search engine optimization company to achieve any type of
real results.
One of the main reasons that companies do not hire a search
engine optimization company is because they say that the cost
is too high. That notion is dead wrong as well as a very costly
mistake. Without professional search engine optimization a
website ca not receive free search traffic. The facts are
that simple. If a web designer chooses not to optimize their
site than they have to pay that much more in the cost of marketing
it. It is true that marketing may be cheaper in the short
term, but any business that has a primary goal to be on internet
for the short term has more problems than just web design
issues. The cost of search engine optimization has to be taken
into account over the long run of a website.
Advice is only good if you take it. In the world of the Internet
there are some pretty big fish in the water. It is impossible
for a smaller company to survive on the net if they do not
get noticed. Even a small company can appear large and in
charge because they rank higher in the search engine results
page than their larger competition. Results like that can
only happen if a website owner or company makes the investment
into a professional search engine optimization company.
About the Author
Matthias V. Pupillo is an internet solutions specialist and
a guest writer forLearn 2 Seo.com. His company MVP Internet
Solutions provides a wide range of internet solutions which
include web design, search engine optimization, hosting, and
e-mail. Check outwww.mvpis.com for a current list of services
available.
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