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What is Search Engine Optimization or SEO?

SEO is an acronym for “search engine optimization”. Search engine optimization is a process of crafting a site's content so that the site gets high rankings in the various search engines (both the site and individual pages), and includes tailoring on-page text (such as headlines and subtitles) as well as choosing the proper keywords for a page's meta tags.

Search engine optimization or SEO is the method of structuring a site and its content especially relevant for both search engines and searchers. Successful SEO techniques help a website gain top positioning for relevant words and phrases.

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Why valid HTML code is crucial to SEO?
by Roseanne van Langenberg

Why valid HTML code is crucial to your web site's search engine optimization efforts and subsequent high rankings:

Many webmasters and newcomers to web page design overlook a crucial aspect of web site promotion: the validity of the HTML code.

What is valid HTML code?

Most web pages are written in HTML.

As for every language, HTML has its own grammar, vocabulary and syntax, and each document written in HTML is supposed to follow these rules.

Like any language, HTML constantly changes. As
HTML has become a relative complex language, it's very easy to make mistakes ... and we do know by now the favorable weight the new msn.com beta search engine places on proper coding practise ... see a recent article on msn.com coding requirements.

HTML code that is not following the official rules is called invalid HTML code. Why is valid HTML code important to search engine optimization and your whole marketing effort?

Search engines have to parse the HTML code ofyour web site to find the relevant content. If your HTML code contains errors, search engines might not be able to find the content on the page, and there ends your seo efforts and quest for high rankings of that page.

Search engine crawler programs obey HTML standards. They only can index your web site if it is compliant to the HTML standard. If there's a mistake in your web page code, they might stop crawling your web site and they might lose what they've collected so far because of the error.

Although most major search engines can deal with minor errors in HTML code, a single missing bracket in your HTML code can be the reason your web page cannot be found in search engines.

If you don't close some tags properly, or if some important tags are missing, search engines might ignore the complete content of that page.

How can you check the validity of your HTML code? Fortunately, there are free services that allow you to check the validity of your HTML code.

The search engine optimization community's HTML validator is the W3C HTML Validator.

It is the service that checks HTML documents for conformance to W3C HTML and XHTML recommendations and other HTML standards.

Just enter the address of a web page at the free W3C HTML Validator and the Validator will tell you what errors are on that page.

Although not all HTML errors will cause problems for your search engine rankings, some of them can keep web spiders from indexing your web pages and spoil your search engine optimization efforts.

Valid HTML code makes it easier for search engine spiders to index your site so you should make sure that at least the biggest mistakes in your HTML code are corrected.

.. run your web pages through the W3C validator, make the recommended alterations and the new MSN.com beta search will love you .. the MSN search engine places a high value on proper coding practise.

How to find a good dating site

Seems like everywhere we surf on the Internet nowadays we run across this little advertisement: 'Free online personals'. They are everywhere, they are dating sites, and more are opening up shop every day. Welcome to the newest internet gold rush. More and more people are signing up to these new and "free" dating sites. What they are really getting is a place on the web where they can post their profile and let strangers contact them. As more and more dating sites pile up on the web, more people are ending up with very distasteful experiences because of this.


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