What to Look for when Shopping for an SEO Specialist
by Joe Balestrino
When, shopping for a Search Engine
Optimization (SEO) company/specialist you need to be aware of a
If someone offers you fast results they may be pulling your
leg. If you aren’t listed on search engines the average time to
be index takes around 4 weeks. Someone offering submissions in
less then that is coning you. Websites that are already listed
and are just being updated will have a faster result.
A guarantee isn’t always reinsurance. Just because a site
states they can get you in the #1 spot doesn’t mean they can
deliver. Or, they may have you listed under an obscure keyword
or phrase. Most legitimate SEO’s will tell you no one can
guarantee a top spot on all keywords and phrases. Search Engine
optimization is not an exact science. Trail and error along with
constant tweaking will help bring your site closer to your goal.
Most SEO’s should give you some information on where your
site stands currently. You links, keywords, where you rank on
major search engines etc.. Or, do one yourself. My article
“Google’s Helping hand” show you free tools that can help you
evaluate where you are on search engines. Don’t go into any SEO
work blindly. Know where you stand before and after.
Price is never an indication of how good a service is. More
isn’t always better.
Shop around try to get the most for your money, but be
realistic. If it seems too good to be true then it may just be.
Be prepared to shell out some cash. SEO is not cheap. You should
think of SEO as advertising. It should be contestant as should
all of your advertising efforts.
Ask questions! Do not be afraid to ask what will be done to
increase your ranking. Most SEO’s will have no problem telling
you what they will do. They may not want to reveal their whole
SEO operation. But, they will give you some insight to what they
will do. Talk to more then one SEO company. Compare what each
has to say. Do some research on your own. Find out if these
companies have been reported to the Better Business Bureau. If
the company or persons have had any articles or reviews written
about them. Ask around. Try to have some idea of the company or
A few additional things to keep in mind are:
Is SEO there main business or is it a sideline to other
businesses. SEO is a full time job. Especially, keeping up with
the constant changes. Do they have a specialist? Do they
outsource? How much do they really know? What are there view
points on link farms and doorway pages? Will they do anything to
get you links and traffic? Even though search engines frown on
those practices. Can they explain to you clearly how their plan
of action? Are they looking to take small steps with you? Or,
are they trying to sell you the biggest SEO package possible?
Follow this outline when you are searching for someone to
optimize your site. In the end it will be worth it.
About the Author
Joe Balestrino’s site is www.mr-seo.com he offers affordable
SEO, submissions and other articles on SEO and marketing.
His other site www.jnb-design.com offers affordable web design
and free lifetime hosting.