If you have a podcast, you should really take advantage of adding commercials and sponsorships. This is a great way to add to your income. If featuring advertisements, you have a few options to get your message out. You can record and deliver the advertisement yourself.
The drawback is though, that listeners might not be able to tell the difference between the ad and your actual podcast. You could also choose to have the advertiser deliver the message. There may be situations where having the advertiser deliver the message works out great, but there are times when it won't. An advertiser may have an accent that makes it hard for the listener to understand what they are saying, or they may be very soft spoken and your listener will have to struggle to hear them. Or the advertiser may simply not want to do it at all.
At these times a voice over is beneficial. By having someone else read the message, it can add great professionalism and credibility to your podcast. Try doing an internet search to find reputable voice over artists. Fees will vary from artist to artist, so you may want to look around before deciding.
Also consider asking other podcasters for voice over artist recommendations. When you determine your pricing for your advertising, be sure to take into account the voice over work, and add that into the advertising fee. You may also know a friend or other podcaster who has a good voice for this type of work, and could have them do it. However, a friend or fellow podcaster may not add in music or effects, whereas a professional may be able to do so.
Whichever road you take, there are several things you should think about when deciding who will do the voice over. Be sure to keep your target market in mind and try to match the voice to that of your audience. It is also important to consider the tone of the commercial and the product being advertised. If the commercial is for a product that helps alleviate menopause symptoms, it wouldn't make sense for a young woman or a man to do the voice over. The person doing the voice over should sound like they know what menopause symptoms feel like. After you've had experience with voice over artists, you will start to recognize what will work- and what won't- for your commercials.
Together you will develop and learn how to make very effective commercials for your advertisers.
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